Here’s What We Do

The Geek Factory is a full service Public Relations Firm, working with clients in the entertainment, luxury, new media, tech, corporate, financial, and consumer spaces. By listening to our clients, and working with them, rather than simply for them, we can deliver high-quality Public Relations, marketing, events and stunts in all facets - on deadline, and 100% right the first time.

Our services range from broad-based, full-scale Public Relations plans, to writing a last-minute press release, to throwing a celebrity-filled red-carpet VVIP (Very-Very important person) party. Many of our clients have come to us with self-described “impossible” demands. And that’s fine. We love challenges like that. We’re a small shop, and we like it that way. By being small, we’re able to devote as much time and energy as is needed to each individual client that we serve.

Take a look at what we offer, and what we do. And if you’d like to know a little bit more, feel free to contact any one of us. We’re always ready to listen, or offer some advice. And we never charge for that.

Geek Services

Branding

And you’re… who, exactly? Let us help. Just because people know your name, doesn’t mean they like you. For instance… We doubt you’d want to name your first child Malaria. But everyone knows the name! True. But they don’t particularly love it. “What a cute little Malaria!” isn’t something you’ll hear often. So let us help you get people to not only remember your name, but love it and evangelize it, as well. “What a cute little Malaria.” Heh. We crack ourselves up.

Corporate Identity

The Corporate Identity of a company, some would say, determines how well that company does. Look at Federal Express, which switched its name to FedEx, simply because that’s what everyone called it. No matter where you are in the world, you can always recognize that FedEx truck. FedEx has made it’s Corporate Identity a well-known symbol, and people know FedEx.

Corporate Identity can determine your company’s direction. What sort of identity do you want to present to your clients or customers? What sort of message are you looking to get across to the public? Let’s sit down and plan a comprehensive Corporate Identity package that’s tailored to your individual needs. We know that every single company is different, which is why we treat each client as an individual.

Crisis Management

When famous people get busted, when drug companies issue major drug recalls, when accusations are made against a CEO… That’s crisis management.

Crisis Management can take on many different forms. From an emergency strategy meeting, to a bulletin press release, to flying halfway around the world to calm a dissatisfied customer or client, The Geek Factory is well-versed in handling any type of crisis that might arise in your business. We are available 24 hours a day, 365 days a year. We know that problems don’t respect the nine-to-five, five-day work week, and neither do we. As a client of The Geek Factory, you’ll always be assured that no matter when it is, or no matter where you are, we’ll be there to help. All we need is a phone call.

Parties and Events

Let us tell you a story about our CEO. He threw a birthday party for himself, and invited over 500 people. He thought it might be fun if he asked a few companies to sponsor it. In the end, his birthday party was not only sponsored by over 20 companies, and not only did the over 450 attendees get gift bags with product worth over $3,500 per bag, but our CEO and his party wound up on MSNBC, VH-1, and received a full story in the New York Times. Trust us. We’re good at this.

Press Releases

From an immediate release to a multi-level joint release, the writers at The Geek Factory can help you write the press release that won’t only get read, but will generate questions, comments, and most importantly, response.

A good press release is a catalyst: It generates interest, which generates questions, which generate phone calls, which generate press. And obviously, that’s what you’re going for, right? After all, you’re writing a press release.

Viral Marketing

If one more person tells us to go look at some video on Google Images or You-tube… Well, that tells us we’re doing our job right. We’ve created viral campaigns for some of the biggest names out there, and assisted with coming up with massive branding ideas for even bigger names. It’s not such a hard thing to do - if you’re super-creative like us. Let our ADD work for you in ways you’ve never dreamed about.