GEEKFACTORY.COM™ PRIVACY POLICY STATEMENT

COMPANY

Geekfactory.com™ is owned and run by The Geek Factory, Inc. ("Geek Factory" or “us”). To contact us with questions about this privacy policy, e- mail us at email us at peter at shankman dot com, or via postal mail at The Geek Factory, Inc., c/o Jerry S. Goldman, Esquire, Anderson Kill & Olick, P.C., 1251 Avenue of the Americas, New York, New York 10020 USA (+1-212-278-1000).

SCOPE

The Geek Factory, Inc., d/b/a Geekfactory.com™ ("Geekfactory.com"), has adopted this Privacy Policy to inform its customers and others about how it protects personally identifiable information and other information that may be collected when users visit the Geekfactory.com web site.

This Privacy Policy covers Geek Factory's treatment of personal or personally identifiable information ("Personal Information") that may be collected when you are on the Geekfactory.com website, and when you use the services of Geekfactory.com. The privacy of your nonpublic information is important to us. This includes, but is not limited to, your name, email address and any other personally identifiable information. We use safeguards to protect your privacy and confidentiality. This Policy Statement discusses information we collect and the manner in which it is used.

INFORMATION COLLECTION

Our primary goal in collecting personal information is to provide you with a smooth, efficient, and customized experience.

Geekfactory.com is sensitive to the protection of “customer identifiable” information which an individual or another customer reasonably expects to be kept private. “Customer identifiable” information means information which can be associated with a specific entity or individual, including, by way of example, a customer's name, e-mail address, and information about on-line activities which can be directly linked to him or her.

Geek Factory may also collect Personal Information from your usage of the Geekfactory.com website. If you do nothing during your visit but browse through the website and read the information contained on the Web pages, we may gather certain information about your visit automatically, such as your IP address, the date and time you access a given page, and the pages you visit. We use cookies to identify return users, so that they need not log in each time they arrive.

We use data collection devices such as “cookies” on certain pages of our Websites. “Cookies” are small files placed on your hard drive that assist us in providing customized services. We also offer certain features that are only available through the use of a “cookie.” Cookies can also help us provide information which is targeted to your interests. We use this information to determine our members’ demographics, interest, and behavior to better understand and serve you and our community.

Please note that your personally identifiable information will be stored and processed on our computers in the United States. The laws regarding the handling of personal data in the United States may differ from the laws of other countries but, as we explain below, Geek Factory, Inc. will hold and transmit your information in a safe, confidential and secure environment.

OUR USE OF YOUR INFORMATION

We use information in the files we maintain about you, and the other information we obtain from your current and past activities on the Websites to resolve disputes, troubleshoot problems and enforce our Terms and Conditions. At times, we may review the data of multiple members to identify problems or resolve disputes.

You agree that we may use personally identifiable information about you to analyze Website usage, improve our content and service offerings, and customize our Website’s content, layout, and service. These uses improve our Websites and may better tailor them to meet your needs.

You agree that we may use your information to contact you and to deliver information to you such as administrative notices, service offerings, and communications relevant to your use of the Website. By accepting this Privacy Policy, you expressly agree to receive this information.

SHARING AND DISCLOSURE OF PERSONAL INFORMATION

Geek Factory will not sell or rent your Personal Information to any individual, business, or government entity.

Geek Factory will share your Personal Information with other entities if The Geek Factory is required to respond to court orders, subpoenas, or other legal process. Geek Factory may also use customer identifiable information to investigate and help prevent potentially unlawful activity or activity that threatens Geekfactory.com's users or otherwise violates the Terms of Use agreement.

Geekfactory.com's servers automatically gather information about which pages are visited within the Geekfactory.com site. Geek Factory does not use that information except in the aggregate. This information helps us identify the type of website content or features our customers value most. We may use suppliers to assist us in collecting, using, or otherwise processing for our benefit the non- personal information obtained through the site.

We share much of our data, including personally identifiable information about you, with our parent, affiliates and/or subsidiaries that are committed to serving your online needs and related services, throughout the world. To the extent that these entities have access to your information, they will treat it at least as protectively as they treat information they obtain from their other members. Our parent, affiliates and/or subsidiaries will follow privacy practices no less protective of all members than our practices described in this document, to the extent alleged by applicable law. It is possible that Geek Factory, Inc., its affiliates, and/or its subsidiaries, or any combination of such, could merge with or be acquired by another business entity. Should such a combination occur, you should expect that Geek Factory, Inc. would share some or all of your information in order to continue to provide the Service. You will receive notice of such event (to the extent it occurs) and we will require that the new combined entity follow the practices disclosed in this Privacy Policy, as it may be amended from time to time.

SECURITY

Geek Factory, Inc. uses industry standard practices to safeguard the confidentiality of your personal identifiable information. Geek Factory, Inc. treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by others inside and outside the company. However, “perfect security” does not exist on the internet.

ACCESS

We restrict access to nonpublic information to people on the Geek Factory team who need to access that information in order to provide Geekfactory.com service to you.

LAWFUL USE OF SITE

Geekfactory.com website services may only be used for lawful purposes. Transmission of any material in violation of any US or state or local law, rule or regulation is strictly prohibited. This includes, but is not limited to: copyrighted or trademarked material; material legally judged to be threatening or obscene; material protected by trade secret; or material which violates a legally protected privacy right of an individual. Persons under the age of 18 may not access Geekfactory.com.

Geekfactory.com operates in full compliance with the Digital Millennium Copyright Act of 1998 (DMCA). Geekfactory.com will cooperate with local, state and federal courts and law enforcement agencies in the investigation and prosecution of claims of illegal activities when legally obligated to do so.

Geekfactory.com will comply with all legally enforceable subpoenas, search warrants, court orders and other forms of legal process. Under Geekfactory.com's Terms and Conditions, the customer agrees to indemnify and hold Geekfactory.com and The Geek Factory, its, officers, directors, employees and agents, harmless from any claims, liabilities and expenses, including reasonable attorney's fees, resulting from the customer's use or misuse of the service which damages Geek Factory, Geekfactory.com, its officers, directors, employees and agents, as well as any Council member, or another party.

AMENDMENTS

Geek Factory will keep this policy current and reserves the right to change this policy at any time by amending the content of this Statement. Geek Factory will post a notice of changes on the Geekfactory.com website, when and if the policy is amended. This Statement and the policies expressed herein are not intended to and do not create any contractual or other legal rights in or on behalf of any customer, user, or other third party.

OWNERSHIP

Geekfactory.com™ and Geek Factory™ are the exclusive trade names and marks of The Geek Factory, Inc.