Who Are We?

I like things to happen. And when they don’t happen, I like to make them happen. - Winston Churchill

The amount of information you’re asked to process every day is astounding. By the time you leave your house in the morning, you’ve probably watched the news, listened to the radio, checked your email, and maybe even read the paper. Your pager may have already gone off, and your mobile phone is warming up for another full day of calls. How do you make sense of what’s important?

There are a few people in this world who seem to have no problem keeping up with these fast paced times. They’re the mass connected. They’re Geeks. But they’re not the Geeks you remember.

They don’t sit in front of their computers for days, waiting for information - they’re the ones getting the information out there to the masses.

They know what’s going to happen before it happens, because they’re the ones making it happen.

They are the people you talk to when you have a question. And they talk to everybody.

Geeks are the ones who know about the trends, the ideas, and today’s information before it becomes tomorrow’s buzzwords. They have their fingers on the pulse of pop culture, the city, the nation, and the world. They know who works where, and what they’re doing.

They know which companies are growing, which are shrinking, and which are about to announce what.

They know which current movie is breaking $100 mil at the box office, or which product is going to be the holiday best-seller this year.

They know the hottest mp3 player on the market today, and which marketing campaign is leading the pack. Geeks are the packets of information, zipping at warp speed along the backbone of the world economy at four A.M. Greenwich Mean Time. Geeks are always listening. The Geek’s eyes are always open, and Geeks have more than just two eyes. While one eye monitors CNN, another Bloomberg, yet another watches the AP wires, two more are following the markets, one is checking out Page Six, and yet another one is watching for bulletins from Ad Age or Entertainment Weekly or Defamer or Wonkette. Geeks see everything.

The Geek Factory is not just a Public Relations firm. The Geek Factory is a Communications Center. It’s a Crisis Management Team. It’s an Event Planning Group. It’s a Presence Creation Cabal. It’s a Writing and Editing Source. It’s a Corporate Identity Tool. It’s who entertainment, new media, financial, and consumer-driven companies call on when they need their message spread by those who speak their language, and are fluent in all the others. The Geek Factory is the Public Relations source for the high-speed age. And The Geek Factory does it every day.